Economic pessimism has ticked upward in New Hampshire, according to the latest findings of a Business & Industry Association consumer confidence report conducted by the University of New Hampshire Survey Center.
A plurality of respondents, 38 percent, told pollsters they expect bad times for New Hampshire businesses during the next 12 months. That’s a significant increase since February, when just 25 percent offered such a sour outlook.
The last time Granite Staters were this glum about the business forecast was two-and-a-half years ago, in November 2022, when high energy costs heading into winter were weighing heavily on the minds of residents and business owners.
The recent uptick in pessimism is attributable primarily to significant shifts in sentiment among those who say they identify with the Democratic Party or independents. That said, pollsters also found a more modest decrease in optimism among those who identify with the Republican Party.
When asked about their own household’s financial outlook, most Republicans (65 percent) expect to be better off 12 months from now, while most Democrats (77 percent) and a plurality of independents (46 percent) expect to be worse off, according to the UNH Survey Center data, released Friday.
Those partisan differences were reflected in responses to other questions as well. Republicans were more likely than Democrats to say now is a good time to look for a new job, invest in the stock market, buy a major household item, or have a child. (Respondents of all political persuasions generally agreed on one thing: Now is a bad time to buy a home in New Hampshire.)
BIA president and CEO Michael Skelton said concerns about economic uncertainty, inflation, and the impact of tariffs are influencing the economy-driving decisions of consumers and employers alike.
“While key indicators continue to show the New Hampshire economy is relatively stable and strong, it’s clear that consumer confidence is weakening somewhat,” Skelton said.
“Policy makers can help bolster the economy and strengthen consumer confidence by focusing on key challenges facing employers and consumers across the state,” he added, “like workforce availability, housing supply and affordability, energy costs, and reducing burdensome regulations.”
This article first appeared in Globe NH | Morning Report, our free newsletter focused on the news you need to know about New Hampshire, including great coverage from the Boston Globe and links to interesting articles from other places. If you’d like to receive it via e-mail Monday through Friday, you can sign up here.
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